Step One Clothing Limited
STP.ASXConsumer Discretionary
Marketing, sales and distribution of Step One products
Market Data
$0.170
+0.0%$31.5M
-100000.0x
$-0.022
40.00%
-0.6%
Latest Earnings
1H26 Appendix 4D & Half Year Report
18 February 2026
Step One Clothing reported a significant deterioration for the half-year ended 31 December 2025, with revenue falling 24.5% to $36.3 million and swinging from an $8.2 million profit to an $8.5 million loss. The company was severely impacted by a $10.9 million inventory write-down for stock that couldn't be sold at cost despite heavy discounting, crushing gross margins from 78.0% to 43.1%. Key points: Strong cash position of $24.0 million with no debt providing financial capacity for expansion; Customer retention remains high at 65.2% of orders from returning customers; Added 114,000 first-time customers bringing total customers to over 2.04 million
Recent Announcements
1H26 Appendix 4D & Half Year Report
Step One Clothing reported a significant deterioration for the half-year ended 31 December 2025, with revenue falling 24.5% to $36.3 million and swinging from an $8.2 million profit to an $8.5 million loss. The company was severely impacted by a $10.9 million inventory write-down for stock that couldn't be sold at cost despite heavy discounting, crushing gross margins from 78.0% to 43.1%. Key points: Strong cash position of $24.0 million with no debt providing financial capacity for expansion; Customer retention remains high at 65.2% of orders from returning customers; Added 114,000 first-time customers bringing total customers to over 2.04 million
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